Week 8: Product Design of Perfume (Texture)

Texture is the visual element that serves as touching, sight, or a combination of both. It relieves flatness and creates interest. In the above perfume design, the first thing poping out in our eyes is the purple lace, why? Because the designer uses a different texture - lace - on the cardboard box and the glass bottle, so the box and the bottle both become more interesting. And the consumer can be easyly attracted by the difference of the texture.

Week 8: Product Design of Perfume (Tone)

Tone builds on Line –the edges/borders of dark/light pattern areas and relates to the presence/absence of light. It is the most basic means by which we distinguish our visual environment. Even with the aid of perspective, line alone will not create the illusion of reality effectively without the aid of tone. In the above AD, we can see the 3D packaging boxes on the 2D image because of tone. Also, the light white logo on the dark balck box emphasizes the logo itself. Plus, the AD uses a lot of light on the perfume bottle to make it pop out from the background.

Week 8: Product Design of Perfume (Shape)

The Shape builds on the Dot and the Line. Line describes a shape's boundaries. There are three basic shapes: Circle, Square, Equilateral Triangle. From the above perfume bottle, we can see, its shape is derived from square. But why the square is twisted? Because square itself gives the feeling of static, stable, dull, the consumer may not be attracted. So, the desinger of this perfume twisted it to make the shape become more active and interesting.

Good and Bad Graphic Design

This is a very good example of graphic design. the designer uses grouping as the basic guideline to group different colored round shape looking like a woman. Also, he puts the woman's face at the rignt side of the picture and uses dark color around the middle of the face to stress and balance the whole picture. Very excellent!

This is a bad example of graphic design. Putting the flower things on the left side cannot stress it enough, so right side should be better. Plus, the letters are everywhere in the picture making it so mussy. And, the white letters and balck background shows positive and negtive but the letters around the flower almost cannot see. I think the letters should put on the down-left position to balance the flower.

My Shoes -- Fine and Applied Art

1. Functionality: comfortable; very soft leather and sole; I can wear it walking for a whole day.

2. Aesthetic beauty: beautiful green color; golden tach fits the bowknot very well; light green packaging fits the shoes well.

3. Communication: this is the first pair of shoes I bought in America and it's not cheap; I was first attracted by their color (I really like green) and I tried them. It's very comfortable and beautiful on my feet. I think it worth the money.

4. Decorative value: joy chen (glory chen) is not a common brand but it works very hard on every pairs of shoes, including their design and functionality, even on their packaging. Each pair of them are good integrate with both fine and applied art.