Tone builds on Line –the edges/borders of dark/light pattern areas and relates to the presence/absence of light. It is the most basic means by which we distinguish our visual environment. Even with the aid of perspective, line alone will not create the illusion of reality effectively without the aid of tone. In the above AD, we can see the 3D packaging boxes on the 2D image because of tone. Also, the light white logo on the dark balck box emphasizes the logo itself. Plus, the AD uses a lot of light on the perfume bottle to make it pop out from the background.
2009年3月30日星期一
Week 8: Product Design of Perfume (Tone)
Tone builds on Line –the edges/borders of dark/light pattern areas and relates to the presence/absence of light. It is the most basic means by which we distinguish our visual environment. Even with the aid of perspective, line alone will not create the illusion of reality effectively without the aid of tone. In the above AD, we can see the 3D packaging boxes on the 2D image because of tone. Also, the light white logo on the dark balck box emphasizes the logo itself. Plus, the AD uses a lot of light on the perfume bottle to make it pop out from the background.
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